Chelsea Begins Premier League Season Without Shirt Sponsorship
Chelsea Football Club is about to embark on the new Premier League season without a confirmed shirt sponsorship deal, as they couldn’t finalize an agreement before their Sunday game against Liverpool.
Initially, there were reports of a sponsorship deal with a company called Infinite Athlete, and leaked images from the club’s media day even showed the company’s logo on Chelsea’s home shirt, creating excitement. However, The Athletic has reported that a comprehensive agreement hasn’t been sealed in time for the season opener, leaving Chelsea to face Liverpool without a shirt sponsor.
The official launch of Chelsea’s home kit is slated for August 16, and the first batch is expected to be sold without a sponsor. While images of the away and third kits have made rounds on social media, Chelsea has yet to officially confirm these designs.
Chelsea’s previous shirt sponsorship with the telecommunications firm Three ended this summer, and there was also talk of an agreement with Paramount+. Unfortunately, the Premier League rejected this deal due to concerns about potential conflicts of interest among broadcasters.
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Subsequent discussions were held with the betting organization Stake, which had previously sponsored Everton and Watford. However, these talks faced strong opposition from Chelsea supporters, leading to the abandonment of negotiations.
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Recent reports suggest that Chelsea has now secured a £40 million per year sponsorship deal with technology company Infinite Athlete. Despite this, images from a recent media day showed Chelsea players in shirts without a sponsor, although fans keenly spotted what seemed to be the Infinite Athlete logo on the front of the home kit.